The Pinocchio Paradox × ADI Design Museum


The Pinocchio paradox was devised at the age of eleven by Veronique Eldridge-Smith, daughter of the logician and philosopher Peter Eldridge-Smith, and published in the journal Analysis (Vol. 70, No. 2, April 2010). If stated by Pinocchio, the sentence “My nose is growing” can be neither true nor false. In fact, if Pinocchio’s nose is growing it is because he is saying something false; otherwise, it is not growing.


Typeface Roma Neue by Stefano Cremisini — Etaoin Shrdlu Studio for Cast Type Foundry.


Poster designed for the exhibition “Dearest Pinocchio, Italian designers and graphic designers redesign the world’s most famous puppet”, at ADI Design Museum, Milan. Exhibition curated by Giulio Iacchetti with exhibition design by Matteo Vercelloni and graphic design by Federica Marziale Iadevaia. From November 30, 2023 to February 4, 2024.

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ADI Design Museum — Carissimo Pinocchio — Poster 500 × 700