Studio

Etaoin Shrdlu is a small, independent, Rome–based graphic design studio, founded in 2014 by Edda Bracchi and Stefano Cremisini. From editorial to exhibition design, we enjoy transforming concepts into objects. We also believe in the importance of contamination between different fields: from typography to architecture; literature to illustration. A close relationship between technical knowledge and artisanal work lies at the heart of our approach.

 

( graphics and typography ) The nonsensical phrase Etaoin shrdlu originates from a typographical error that often appeared in old newspapers: hot-type ­machine operators would signal a typesetting mistake by running a finger down the first two columns of the keyboard. Over the years this sequence of letters accidentally appeared in print so many times that it entered newspaper lore.

 

( computing ) Shrdlu was a computer language developed by Terry Winograd at MIT in the 1970s. The language makes it possible for the user to instruct a computer to carry out simple actions, such as moving objects, naming collections and querying the state of a simplified “block world”: essentially a virtual box filled with different blocks.

 

Person: Pick up a big red block.

Computer: Ok.

 

( literature ) Etaoin Shrdlu is the title of a short story by Fredric Brown about a sentient Linotype machine. It appeared in Cosmolinea B­1, an anthology of 34 comic–fantasy stories written between 1941 and 1950.

Clients

 

( a ) AAA — Italia, Aracne editrice ( b ) Bianchi Veneto Architetti ( c ) Maurizio Carriero, Lara Ciarabellini, Conservatoire International de Lunettes ( e ) ENEA ( f ) From Outer Space ( k ) Kehrer Verlag ( m ) MAXXI — National museum of XXI century arts, Giorgio Mürer ( o ) Open City Roma ( p ) Precaria ( q ) Quodlibet ( r ) Retropose, Noemi Rossi ( s ) Beppe Sebaste, Siens Eye Code, Brian Sironi, Spalvieri & Del Ciotto, Stefano Russo, Symbola — Fondazione per le qualità italiane ( t ) The North Face ® (Europe) ( v ) Il Vittoriano — Monumento nazionale a Vittorio Emanuele II

 

 Teaching, talks and lectures

 

Sapienza University, Rome — Faculty of Architecture and Faculty of Design, University of Camerino — School of Architecture and Design, IED — Istituto europeo di Design, MAXXI — National museum of XXI century arts, Museum Booster 2017 — Hackathon (as mentors)

 

Featured in

 

Site Inspire, Leibniz Universität Hannover, Salon für Kunstbuch 21er Haus — Wien, Expo Gate — Milano, Cosebelle Magazine, Illywords, Vormator project (BIS publishing)

 

Awards

 

#TDC64 Certificate of Typographic Excellence — Type Directors Club, AWDA 2015

Vacancies

 

We do not have any positions vacant at present. Please check again another time.
( freelance ) We like to work with people from other creative fields. If you want to collaborate with us and think you have an interesting portfolio in photography, illustration, coding or anything else, please submit your portfolio to: info@etaoin-shrdlu.com

 

Internship

 

We receive many requests for internship, and we take few trainees. We try to respond to everyone, but if you had no reply, probably we were so busy. Usually we look for interns to a long period, having at least 4 years of study bases. Please submit your portfolio to: info@etaoin-shrdlu.com

Etaoin Shrdlu!
Etaoin Shrdlu!
Etaoin Shrdlu!